If you are wondering what digital marketing is… it’s advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
Or a simpler version…
Digital marketing is any form of marketing products or services that involves electronic devices.
That’s the reason it has been around for decades (because electronics have) and why it doesn’t necessarily have anything to do with content marketing, Google ads, social media or retargeting.
It can be done both online and offline.
And, both kinds matter for a well-rounded digital marketing strategy.
Why digital marketing matters?
Business has come a long way from the classic brick and mortar stores. Nowadays you don’t even need a physical storefront to make millions of dollars in sales.
Stores can operate entirely online and this is becoming more popular due to the many opportunities available on the web and because of the costs saved by not having to rent and maintain a physical storefront.
While brick and mortar stores still exist, it is important that businesses incorporate digital marketing into their advertising plan in order to capture all the opportunities the digital world has to offer. Did you know that you can increase your brand exposure and target your market better by implementing digital marketing strategies for your business?
Is it worth the effort?
If you are a student who is just graduating, or yet to graduate, digital marketing is a great career path for you, no doubt about it.
If you are fresher who has just graduated, you can get a digital marketing job by showing skills and experience with your side projects.
However, if you are already working in some other domain, is it still worth learning digital marketing and changing your career?
This article has the answer you are looking for (make sure you read till the end).
Grow Your Business with Digital Marketing
If you learn digital marketing, it doesn’t need to be to get a digital marketing job. In most of the other fields such as Law, Medicine, Engineering… you learn them so that you can get a job in that field. Yes, some people start businesses in the same field in the long run, but the return on investment is not immediate.
However, if you know digital marketing, you can use it to grow your business. And you can learn digital marketing for 2-3 months and immediately start using the knowledge to grow your business.
I’m pretty sure that your idea is not be in a job forever. Everyone dreams of starting their own company some day or the other. Being an entrepreneur gives you freedom, power and the ability to create a life that you want.
Digital marketing will be the key to grow your business. The time, money and energy that you invest in learning digital marketing will never go to waste because this learning will help you in business growth in the future. If you want to know more please read this article on Why Digital Marketing is useful for business.
Even if you do not plan to start your own business, you need to brand and market yourself as an expert – in any field that you are in. A doctor who knows digital marketing can market his personal brand and clinic better than other doctors.
A lawyer can setup a law firm and grow it using digital marketing. An app developer can spread word about his app development skills using digital marketing.
Learning digital marketing is key to growing your personal brand. And you can grow your personal brand no matter which field you are specializing in.
Grow Your Personal Brand with Digital Marketing
If you know digital marketing, you can grow your personal brand with digital marketing. You can start a blog, write and publish articles, have a social media presence and even sell something online through your personal brand.
It doesn’t matter which career path you are in. You could be an AI engineer, app developer, lawyer, dietician, dentist or anything at all.
If you know digital marketing, you can get customers and clients through the web. Learning digital marketing is not always to have a digital marketing career path.
Digital marketing is not a career based skill. It’s a life skill. It’s like communication, public speaking body language and sales.
The better you can market yourself, or your products through the digital medium, the faster your will grow in your career – no matter what you do.
Digital Marketing is a Life Skill
So what does it take to learn digital marketing? It might look like a very complex subject, but it can be broken down into the following 7 simple components.
- Understanding audience and market needs
- Creating content for your audience
- Ranking your content on the search engines
- Getting your content to spread via social media
- Driving traffic through paid advertising
- Gaining a following and engaging your audience
- Generating sales of your product through persuasion
If you learn all the above skills, it’s a super power.
The whole world is now connected via the internet and we have the power to communicate through digital channels.
If you want to read more , please refer to this article on Do you want to be popular in the Marketing World.
Most of the people know only how to communicate (1 to 1) communication. At the max, they will be communicating with a group of people (on WhatsApp or Facebook).
If you learn digital marketing, you can communicate to thousands or even millions of people through the digital medium. It is a force multiplier for your communication.
These very words that I am writing as a blog post is being read by many people. That’s because I have learned how to apply the above 7 components properly through learning and experience.
If you have the power to communicate to a large audience, you can start a movement, start a business, grow a brand, influence people and even persuade them to take action. This is unfair advantage.
That’s why Digital Marketing is not a career skill, but a life skill. So if you are thinking whether it will be worth your time learning digital marketing, my answer is Yes. Even if you do not end up getting a digital marketing job, your learning will help you in many ways.
Different Types of Careers in Digital Marketing:
Become a Professional Blogger: You can go for blogging as a full-time profession and earn a reliable income.
Earning with Affiliate marketing & AdSense: By choosing a particular specialty of your interest and putting in efforts to build traffic and viewers can help you in starting your blog/website/application. Along with generating good traffic, you could also make a good income with AdSense & affiliate marketing techniques.
Starts Your Own Freelancing Services: Just by sitting at home, you can build your clients globally and there are different websites which could allow you to offer your expert services to clients through Freelancing. You can run Facebook Ads and Google Ads for your clients.
Start Your own Start-up/firm: The course of digital marketing can even help you in starting your own full-time digital marketing firm/start-up and with the help of digital marketing services offered, you can build huge income too.
Becoming a YouTuber: People can also choose to become a full-time YouTuber in your own interest. Focusing on the main thing is quality delivery and building your audience base. This could help you further earning well with YouTube Monetization. Many friends in my circle has started their own YouTube channel based on different niche and they are getting the results. Make sure you don’t lags behind.
So, you can see that there are numbers of opportunities in the digital marketing industry as there are various aspects which are leading to the huge scope and growth of digital marketing.
I hope this article helped you understand about digital marketing and how you should align your career in such a way that you become future proof.
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