We are living in an exciting time. While everybody thinks that only the hackers and tech-savvy Silicon Valley entrepreneurs control the scene, the tide is slowly shifting. The same thing that once happened with tech is now happening with content.
If you think about it, content and tech work by the same rules:
- They require a significant investment upfront: either in the form of time or money.
- They are easy to scale — an additional ‘user’ or ‘reader’ costs $0 to maintain.
But content and tech work by the same rules. They both give you leverage. You can write a book once and make money while you sleep, just as you would write a piece of code and have people use it all around the world.
That’s part of the reason that the ‘new rich’ are people from the media. It’s Joe Rogan, even Gary Vaynerchuk and tens of thousands of other bloggers and influencers who make a living doing what they love.
Some of them more powerful than CNN. Others are just comfortable with having their 1000 true fans.
And that’s the beauty of it: you can choose.
If you’re the kind of person who wants fame, money, and prestige — you can work hard and become that. If you’re the kind of person who is content with just having ‘enough,’ you can become that too (and way faster).
Being a blogger is just like being a painter 300 years ago. Nobody respected painters back then. Yet, many of their paintings are still appreciated by modern art-lovers, and they hang in museums.
In today’s new economy, ‘blogger’ is not a joke. It’s not a hobby. It’s a profession, a calling, and a job.
And if you haven’t started a blog yet, you should. It can change your life.
A blog is a platform.
Do you want to write a book?
If you want to be a writer in 2020, you can’t just write a book proposal and send it off to publishers. In 99% of cases, they’ll reject you. What publishers are looking for today is what’s called an ‘author’s platform.’
In plain terms, they want you to be famous enough, to have an audience to promote the book to. And even if you self-publish, you will want to have an audience to send your book to as well.
A ‘platform’ is anything that gives you additional opportunities. Think trust fund, inheritance, business assets, real estate, fame, connections, living in a big city, etc.
A blog is a platform.
This is the first thing you need to realize because everything else stems from this. People who start blogs to ‘make money’ don’t get it.
Having a blog will change you as a person, both externally (by giving you opportunities) and internally. Keep reading to learn precisely how.
It can get you hired.
Nobody likes resumes. People who make resumes, hate making them. And people who read resumes, hate reading them. I know this because I’ve been in that situation myself and to be honest I hated that .I know that many of you will go through this same at some point.
Up until last year, I didn’t even have a resume. I used to be the kind of person who read resumes but then circumstances changed, and I went out looking for a internship. I bought a template for around 100 bucks, which I found online and wrote whatever came to mind and started sending it off. .
Recruiters told me I am not diverse enough. They told me my CV doesn’t show that I am a ‘go-getter’ (whatever that means).
It took me two weeks to realize the BS behind it all. I dragged the resume file into the Trash bin on my laptop and never looked back.
A blog is a much better alternative to a resume.
Think about it. You’re a recruiter, and you have two identical applicants for a ‘social media manager’ position. They are both ‘go-getters,’ and they both have some years of experience (this is another thing I never understood, why can’t you say numbers?).
But one of them has a super insightful blog on social media marketing. You scroll through the first couple of posts and can’t help but subscribe. Who would you hire?
Now imagine that you’re looking for a PR person. You have two people. One of them has a stunning resume (which, by the way, she wrote herself), and the other has a blog about PR with 1,000+ followers, where she shares her thoughts on the industry. Who’s more credible?
In today’s world, resumes are toilet paper. You need something else to get hired. And there are few better ways to showcase your knowledge, work, and expertise in the domain than writing about it. It will also build your Personal Brand.
A high-quality blog can help you showcase your work, build authority, and get hired.
It can teach you how to write.
You might think that you know how to write. But as Kurt Vonnegut said, “The first rule of writing is never to use a semi-column,” yet so many people do because that’s what they were taught at school.
You might know how to type. You might know fancy SAT-words. But can you write in a way that engages and resonates with a reader?
We live in an Internet-first world. We still call the other world ‘real,’ but if you think about it, you spend way more time online than you do offline. And that’s OK, that’s just the way things are.
In this new world, you have to learn how to communicate appropriately to be heard and get what you want.
It can make you money while you sleep.
Since that’s why you’re reading this article, let’s talk about success.
Yes, blogging can make you money. Here are the ways you can make money from blogging:
- Affiliate links
- Medium Partnership Program
- Online Courses
- Commissioned articles
- Paid content
- Patreon donations
And the best part about it, you don’t even have to be there. As the Passion Economy evolves, more and more creative people are making money, not from content per se, but their audience — via recurring revenue or donations.
It can help you build a business.
The wrong way to start a business in 2020: “Hey dude, let’s start a company! We’ll hire people, print out business cards, and rent out an office. Oh, and we’ll tell our investors that we’ll make the world a ‘better place’ with our hotdog alert app!”
The right way to start a business: “Hey dude, I want to start a company sometime in the next 3–5 years around hotdogs. What if we hosted a podcast and discussed different styles of hotdogs every week?”
The way you build a business in 2020 is media-first. You don’t start a company until you’ve got an audience.
By going media-first, you’ll get:
- Valuable insights. You’ll be able to test your hypotheses (and that’s the key to building a successful startup) and know what people want.
- Audience. And you won’t spend a time on marketing.
- Asset. And it’ll be easier to pitch investors; you’ll have something to show.
- Side revenue stream. Because money is tight at a startup, having a recurring revenue from ads and sponsorships will help you stay afloat.
As the world changes, people talk about the need to ‘learn all your life’. It’s true. If you want to stay relevant, you’ve got to keep educating yourself.
But then the question arises, how exactly do you go on educating yourself?
I propose blogging as a way to learn all your life.
When you’ve got an audience that’s waiting for valuable content regularly, you’re motivated to do your research and stay on top of things in your domain.
Blogging is a way for you to learn, structure your thoughts, and teach others.
It will make you more creative.
Earlier ,I used to write on other platform like medium ,blogger .I have an article on -law of marketing on medium.
Some of you might already know about it. I wrote it months ago. This article ranked first on the Google Search. It’s all about content, keywords, skills and the most important flow. One of my intern-mate (that’s what I call ) went through it and said ,”It was like one to one communication. It feels like you’re talking to me personally and I was listening it.”
If you’ve come this far and is still reading it, you might able to understand what I am talking about.
A friend after reading it messaged me and said, “Man, you’re a content machine. How can you come up with so many ideas for blog posts?” — he doesn’t know that I execute on about 10% of the ideas I have.
But it’s not my natural talent (not all of it, at least). Creativity is a muscle.
And the way you keep your muscle fit is by exercising it regularly. Having a blog will force you to exercise that muscle on a regular basis.
Try writing a short piece every day on Medium and other platform and see what happens to your brain in 3 months. You’ll be unstoppable.
The easiest way to build an audience as a new blogger is to use a marketplace. Amazon is a marketplace for sellers. YouTube is a marketplace for video creators. And BLOG is a marketplace for writers.
Marketplaces are built by the principle of ‘plug-n-play,’ which costs almost nothing (in terms of money and time) to get an audience here.
You just need to keep creating.
If you think that you’ve missed the startup and dotcom wave, don’t be disappointed. The content and media wave is much stronger, and it’s just beginning.
You still have time to catch it.
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