Personal brand is the conscious and intentional effort to create and influence public perception by positioning yourself in market world.
In an online world like the one we live and breathe in today, it’s vital that you have a strong personal brand.
“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Chances are that your “interviewer ” has already seen your resume.”
Personal branding is important in today’s economy because you are the most important selling point of your service/product. This is a powerful statement, but true. People trust people, they are looking for someone they can proudly recommend and advocate for.
You probably hear the word “branding” several times a day. It’s become one of the most common subjects in entrepreneurship — and for good reason.
Branding isn’t just another example of marketing jargon. You might have thought of your business’s brand, but what about your personal brand? Even if you don’t make any attempts to create a personal brand, it already exists if you are active online.
Many different factors contribute to a personal brand, from the way that you communicate online to the types of stories you tell. It can also incorporate visual variables, such as the photographs you publish and the types of graphics you use.
But what is personal branding? And how can you make the most of it?
That’s what we’re going to cover today.
What is Personal Branding?
Personal branding refers to the process of establishing your public persona for your target audience. It involves carefully and accurately communicating your values, beliefs, goals, and purpose.
Think about some of the biggest brands’ public images. Nike, for instance, has built a brand around celebrating athletes, creating high-performance products, and supporting consumers who want to live active lifestyles.
A personal brand allows you to build more trust between your business and colleagues and clients alike. It also boosts your reputation and motivates others to want to do business with you.
You might not publish ads in magazines or create television commercials, but you have to think about how your personal brand is represented when you communicate with your audience online.
Why do you need to build a Personal Brand?
A personal brand exists whether or not you create it for yourself. When you publish a blog post, for example, you reveal aspects of your personality to the people who read it.
Your personal brand develops around the content you post, from social and search advertising to blog posts and webinars. Digital Deepak is a prime example of it. He is my mentor.
Taking control of your personal brand, on the other hand, puts you in the driver’s seat. You get to control the narrative and show your audience what you want them to see.
It’s not about being fake. You’re not creating a character for a movie. Instead, you are curating aspects of your own personality and presenting yourself in the best possible light to achieve your Knowledge Commerce business goals.
What Are the Benefits of Personal Branding?
Personal branding comes with many benefits. When you take control over the narrative that surrounds your online persona, you can make important decisions about what you share and how people see you.
Think about your business’s brand. It should connect with their personal brand at many points, but your personal brand is more about your personality, your hopes, your dreams, and motivations.
Essentially, you’re putting a face behind your business. That’s always a good thing.
You might have noticed that many major brands use celebrity spokespeople to help spread their brands’ messages. You might not be a celebrity, but you are a unique human being who has interesting stories to share and powerful knowledge to pass on to others.
Don’t forget that.
With that said, let’s look at some of the most important benefit building your personal brand.
1. You’re More Visible Online
When you engage in personal branding, you automatically become more accessible and more visible to your online audience. People can find you with a simple Google search or interact with you on your various marketing channels.
It’s difficult to overstate the importance of visibility when it comes to the Knowledge Commerce market. You want people to know why you are qualified to teach online courses and create other digital products for your target market.
Becoming more visible can be scary for many entrepreneurs. They feel exposed and worry about making a mistake that could hurt their businesses’ reputations.
Just take it slow. Figure out what you want to share with your online audience and remember to respect your own boundaries as well as those of your loved ones.
2. You Can Leverage Your Network and builds your Credibility
By putting yourself out there and proving that there’s a face behind your brand, you’re showing your target market that they can trust you. They want to see that you can do what you say you’re going to do and that you’re the person you say they’re buying from. By having strong personal branding you are building your personal credibility in market.
As you grow your online brand, you’ll develop an ever-growing network of people in your industry, potential customers, and existing customers. This network can become a huge asset when it comes to growing your business.
You might have heard that “who you know” is important if you want to succeed in business. While this isn’t entirely true, having a network of people at your disposal can become extremely valuable when you want to launch a new product or take your business in a new direction.
Furthermore, the more people are aware of your personal brand as well as your business, the more visible you’ll become in terms of your potential audience. People in your network will share your content with their own audiences, which means that you will reach people you couldn’t have targeted otherwise.
3. You’ll Become More Identifiable in Person
Personal branding doesn’t just have to help increase your visibility online. You’ll also become more recognizable in person.
You have the power to post content regularly that establishes you as an expert in your field – if you’re considered an expert, you can charge more, be offered more publicity by big businesses and build a stronger network. A win-win-win! Strong personal branding is key for your career and/or business success.
Whatever the case, getting noticed in person can help you build your brand even further and make your business more profitable.
4. Your Business Will Become Stronger
Your personal brand can benefit your business brand and vice versa. While they are two distinct entities, they will intersect naturally because you are in charge of your business.
Essentially, you get two shots at branding. You can use what you’ve learned from business branding to inform your personal brand and to avoid making mistakes. You can send your business details to customer mail with the help of Email Marketing
5. Your Online Relationships Will Flourish
It can be difficult to maintain online relationships with peers and customers, but when you have a strong personal brand, you can expect those people to continue to come back to your website and other marketing channels on a regular basis.
Since you are more approachable and visible online, it’s easier to get in touch with you. You might not even have to reach out to other people to form partnerships, get new leads, and otherwise grow your business. Other people will come to you.
6. You’ll Build Confidence
Personal branding can be scary, as we mentioned above. You might feel vulnerable when you put yourself out there online and make yourself more visible to your target audience.
It’s a good form of anxiety, though. It means that you’re trying something new and taking a risk.
As you get more comfortable with personal branding, you might find that your confidence rises. You won’t feel as anxious about sharing personal details with your audience, getting in front of the camera, and other aspects of online personal branding.
Plus, that confidence can stretch and other areas of your business.
7. You Control Your Brand Image
I have mentioned several times that control is essential when it comes to branding. If you don’t take control over your personal brand, people will form their own opinions and your brand will grow without your input.
Don’t let that happen.
Instead, become purposeful about everything you share with your audience. Control the information that you released to the public so that you retain control over the narrative.
Even if you make a mistake, you’re still in the driver’s seat. You can figure out a way to navigate the future while still retaining control over your brand.
8. Goals Become More Achievable
It’s true that building a personal brand takes a lot of work. However, the fruits of your labor can far outweigh the amount of time and energy you’ve expended on your personal brand.
When people know who you are and trust your judgment, your goals become far more achievable. You can sell more products, attract more visitors to your website, gain more participants in your webinars, and convince more people to join your membership site.
Customer retention also becomes easier because you have a personal relationship with your customers. Those people will continue to buy your digital products because they believe in what you stand for and trust that you will deliver consistently valuable content each time you release something new
Personal branding is good for you, for your business, and for your career. Using these practices to build a positive personal brand for yourself will always have positive consequences in your career and your life.
It’s vital to be patient and remember that building a personal brand takes time. You are unlikely to experience overnight or immediate results due to your efforts. Figure out what you want to be known for and then put measures in place to help you to achieve this goal.
Start by understanding the best practices involving personal branding. Make sure you have a website and a blog. You will notice changes in yourself when you start Blogging.
If you want to create a website for your online business, make sure to Click Here. Share valuable information with your audience and never post something unless you have a purpose for doing so.
Remember that personal brands don’t exist in a vacuum. Focus on building relationships with other influencers in your niche. You might even want to work with one or more of them on a joint project.
Once your personal brand begins to take off, you’ll be more visible online. You can leverage your network, become more identifiable in person, and make your business stronger.
Plus, your online relationships will flourish. You never know what types of opportunities might present themselves once you become well-known.
What have you done to create and promote your own personal brand?
Leave your comments below.